Inês Pinto

carefully arranging words

Inês Pinto is a copywriter, UX writer, and content strategist with more than six years of experience in the realms of culture and design. She uses words as tools to bring clarity and intention to any message. Whether researching a topic to match and enhance a brand's language, or carefully curating the right words for a seamless digital experience, her work has helped non-profits, institutions, and businesses communicate clearly across multiple platforms. She is drawn to projects with a strong ethos, where she can formulate concept-based narratives in a ping-pong game with designers and creatives.
selected projects
Casa do Design
2022 - 2023
Content Strategy and Copywriter


Casa do Design is an exhibiting space focused on the production and dissemination of critical knowledge on contemporary design culture. I had the chance to write compelling texts for Casa do Design’s website about current and upcoming exhibits, events, and talks. I also managed socials, creating content that highlighted the unique and intriguing aspects of each exhibition.

Exhibitions: João Carlos; Sneakers: Portuguese Sneakers from Estado Novo to the turn of the Millenium; José de Lemos, Petrichor, the Smell of Rain; Pádua Ramos.
Exhibition Petrichor, the Smell of Rain, curated by Fernando Brízio. Photos by Bruno Mesquita. Design by Andrew Howard and André Cruz.
esad—idea · research in design and art
2022 - 2023
Content strategy and Copywriter


Research Center of ESAD, College of Arts and Design, and academic publishing house, esad—idea applies design towards helping societies transit to better lives. While accompanying closely the different research projects held by the center, I created and developed a content strategy that intended to bring design research closely to the public. 

Research projects: Porto Think Tanks, Projecto Orfeu, Design History Society 2023 Annual Conference - Displaying Design. History, Criticism, and Curatorial Discourses.
A digital archive for the project Porto Think Tanks. Photos by Tatiana Pereira, Design by Pedro Meireis.
Porto Design Biennale
2021 - 2023
Communications Director


How can the design discipline outline disruptive solutions to collective problems? Porto Design Biennale offers new answers to this question with a vibrant programme of exhibitions, workshops, performances, and conferences. During my work at the biennale, I elaborated the event’s communication strategy, defined and managed communication budgets; designed and controlled communication calendars for the different activities, and wrote, proofread, and edited content in Portuguese and English for the website, newsletter, and socials.

Editions: Porto Design Biennale 2019 and 2021.
Ligações exhibition, curated by Miguel Viera Baptista. Photos by Helena Sá, Design by Andrew Howard and André Cruz. 
Nevoazul
2016 - on-going
Founder and Editor


Nevoazul is an independent magazine about how we deal with content in the information age. For issue four, I curated a selection of essays that explore the current state of the web as a space for knowledge, empathy, and memory. The pieces delve into topics such as viewing a website as a reflective puddle, the impact of emoji absence on conversations, and how linking information can expand the human mind.

Issues: 1, 2, 3 and 4

Nevoazul issue 4. Photos by José Guilherme Marques, Design by Bárbara Nogueira.